Based in Ramallah, the station garners 29% of the local television viewing audience of 100,133 from the total resident population of 345,289 in the governorates of Ramallah and Jericho (July 2007). 

Station Vision:

Wattan TV is an independent national station with the aim of promoting a democratic, courageous media environment that serves the development of the Palestinian society through strengthening the values of freedom of expression, opinion, and speech, and transparency.

Station Mission:

Present a professional and objective model in covering local and national issues by providing time for all points of view and giving voice to the various sectors of Palestinian society across social, educational, economic, and general sectors through its diversity of programming.
 
Station Objectives:

1. Strengthen the coverage area of the station to include all of the West Bank and Gaza and expand the audience
2. Increase the number of locally produced programs that concentrate on local issues
3. Attract the audience through interactive programming of common interest
4. Develop the quality and technical aspects of the station through acquisition of equipment
5. Develop the quality and skills of the staff through training and educational opportunities
6. Develop marketing and sales strategies to insure the income generation needed to ensure the station’s sustainability
7. Continue outreach to media, governmental, and non-governmental institutions to develop the public outreach of the station and to create opportunities for interactive dialogue and cooperation.